An article by Alain de Botton speaks of the need for us to be introspective and empathic in order to release our business creativity leading to innovation.

Introspection – because until we reflect on what we need or want or desire, ‘new’ creations cannot come alive. He quoted Emerson who wrote, ‘[I]n the minds of geniuses we find, once more, our own neglected thoughts.’

Empathy – because until we are able to imagine and appreciate someone else’ need or want or desire, innovation is unlikely to be successful.

We come to these through being mindful.

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